Dr Shraddha Deshpande

'Busting' the myths of Breast enlargement creams.

‘Doctor, I don’t like my sagging breasts’ said a lovely 35 year old lady when she visited me in clinic. ‘Can you do something about it? I examined her and then gave her multiple surgical options like Mastopexy, Implants and Fat grafting. She heard me patiently as I explained all the procedures and then asked, ‘ Ok doctor, but is there a cream or something which you can suggest me instead?’

We all love shortcuts, don’t we? We try to find the easy way out.. but we all know how that ends up.

Check this scenario, a young girl in her 20s, wishing for larger breasts, googling various options when she comes across a ‘sponsored’ post about some bust enhancing cream or pills which are sold online. They have some ‘great reviews’ and amazing ‘Before-after’ pictures suggestive of the results. Enthusiastically she clicks ‘buy’ and gets these products. But now she gets to read the ‘fine print’. She knows she has been duped, her hard-earned money gone down the drain.

‘Evidence’ is the key. We are talking about scientific evidence here. For that, the particular medication must undergo rigorous clinical trials, produce consistent long term results, which have been documented and any side-effects occurring as a result have been noted. These results are then published in an ‘indexed journal’ before the product is sold for use.

Obviously, such research requires large amount of investment in terms of time and money. In this world where everyone is out there to make a quick buck, the vendors sense the impatience and vulnerability of the consumer and cash in with a plethora of these products which have absolutely no credibility.

To be doubly sure, before condemning any product, I researched across many indexed journals. Nowhere could I find any concrete proof that any of these products are effective. In fact I came across this interesting article published way back in 2003.

“Bust enhancing” herbal products are widely advertised. No clinical trials have been published. These products contain a variety of ingredients, including grains, hops, saw palmetto, dong quai, chaste-tree berry, wild yam, kava, fennel, black cohosh, and fenugreek. Several of these herbs are hormonally active; for example, hops contain 8-prenylnaringenin, a phytoestrogen that is more potent than other dietary phytoestrogens. Many bust-enhancing dietary supplements contain substrates for Fusarium, a fungus that produces zearalenone, a potent estrogen that has been associated with breast enlargement in humans and other species. The use of bust-enhancing products should be discouraged because of lack of evidence for efficacy and long-term safety concerns.”
 
In today’s age of paid testimonials, search engine optimizations and photoshopped pictures, the adage ‘Seeing is believing’ is not enough. I too maybe wrong in my opinion here, so its only your instinct that matters. Be well informed and think twice before clicking the ‘buy’ button.
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